The Children's Hospital in Sheffield will receive a huge boost to help sick children as Sheffield Wednesday become the first Championship team to donate their sponsorship deal for the next two seasons.
Lee Strafford, club chairman of Sheffield Wednesday has said "This was not about money, we are committed to serving our community and, by entering this partnership we believe there is much greater value attributed to a kit sponsorship than by sell it to a big business."
Sheffield's Children's Hospital is one of only 4 of its kind in the UK and the charity helps it to achieve its vision of being a world class centre for the research, prevention, care and cure of childhood illnesses. The charity is aiming to raise over £650,000 done only through donations and fundraising schemes.
The charity says "This will obviously have a massive impact on the charity, we are delighted to be the partners in this generous decision. Sheffield Wednesday has given us an amazing platform to increase brand awareness and reach further into the community. Increased awareness will help us to raise further funds to support and enhance the excellent work of the hospital and help it maintain its position as a centre of excellence for paediatric care."
Perhaps the most notable club to do a similar venture to that of the Owls would be Barcelona FC not only gifting Unicef the right to sponsor their world famous kit but also donating $1.9 million a year.
It's not just from the world of football that the Children's Hospital charity is receiving backing. The Sheffield Steelers ice hockey team has had the charities logo on their jerseys since December. David Simms, PR for the Steelers said "the charity is very important to the club and to the community, players often visit the hospital and we've had a long association."
Damon Fowler, The Steel Bugle
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